Saturday, 26 April 2008
Marketing Gone Wrong...
I was a fan of the clothing label Zoo York but not any more and It's thanks to this little clip. I had to watch this ad through my fingers and not because I hate cockroaches but because of the poor attempt by these middle class homeboys to be "down with the kids". YO YO YO! Just incredibly tacky! I would like to hear your views on this....
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4 comments:
http://images.encyclopediadramatica.com/images/8/8c/Doublepalm.jpg
dont think its tacky at all =|
its actually an extremely unique advertising concept that does appeal to Zoo-York's target audience, kids and young adults that like extreme sports.
I don't think it's unique at all. They are just piggy backing on the backs of the Jackass culture. A bunch of corporate wannabe gangsters. As for appealing to their target audience, most of the 17-19 year olds I showed it to watched it through their fingers because it was so embarrassingly cringe worthy.
Coming from a 19 year old who has been involved in the 'extreme' sports scene since he was very young and still is now. This is flying ridiculous.
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